client: arrow films
project: insomnia dvd
Fresh new look required to sleeve the re-issue of this classic movie. We wanted to capture the themes of this complex film and offer a different approach to that of the Pacino / Williams, Christopher Nolan remake.
DVD packaging
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concept
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The calm one. Known for her wearing of all things black and her ability to keep secrets. Rarely caught on camera. Won't make tea (she doesn't drink it - so it's not fair to ask her to make it). Can recite the Pizza Express menu from memory. Sayings include : "they're all very different" and "without sounding like a broken record".
01462 446023
"aitch:creative are the pioneers in UK Home Entertainment packaging and conceptual marketing and are also all very nice and friendly"
Alex Agran - Arrow Films
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Chris Sharp - FremantleMedia